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Flower Farmers: Stay Ahead of the 2024 Trending Wedding Market

For flower farmers, staying ahead of upcoming trends for summer and fall weddings in 2024 is crucial to ensure they can meet the demand for popular and unique blooms, enhance customer satisfaction, and maintain a competitive edge in the market. Gain a competitive edge by exploring the trending wedding market insights for 2024. Let’s see what is coming.

Trending Wedding Market Insights for 2024 (Summer and Fall)

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For summer and fall wedding bouquets and centerpieces in 2024, here are some trending flowers and colors:

Sustainable Wedding Bouquets (and Weddings!)

The focus on sustainability in 2024 has become more comprehensive and integrated into the entire wedding planning process. Unlike previous years, where sustainability might have focused primarily on organic or pesticide-free flowers, 2024 sees a stronger emphasis on sourcing flowers locally to reduce the carbon footprint associated with transportation.

This trend involves using locally sourced and seasonal flowers to reduce carbon footprints, opting for organic and pesticide-free blooms, and incorporating reusable or biodegradable materials for wrapping and ribbons.

There is also a greater emphasis on zero-waste practices, such as repurposing ceremony flowers for the reception and choosing potted plants or succulents that guests can take home and grow. This approach ensures that the beautiful floral arrangements are not only stunning but also environmentally responsible.

The trend is heavily focused on seasonal blooms, ensuring that the flowers are in their natural growing period, which is not only more sustainable but also supports local flower farmers and economies. Applause!

Summer Wedding Bouquets and Centerpieces

summer 2024 wedding market trends

Flower farmers should start growing flowers for summer weddings several months ahead, ideally planting in late winter or early spring, around February to April. This timing allows the flowers to mature and bloom during the summer months when weddings typically take place. These timelines may vary slightly depending on the specific climate, growing conditions, and types of flowers being cultivated. Starting cultivation at the right time ensures that flower farmers can meet the demand for trendy wedding bouquets in 2024.

  1. Dahlias: Dahlias come in various vibrant colors like burgundy, orange, and pink, making them perfect for bold and bright summer bouquets.
  2. Sunflowers: Known for their cheerful yellow petals, sunflowers add a sunny and joyful touch to summer arrangements.
  3. Roses: Classic and versatile, roses in shades of blush, peach, and coral are popular choices for romantic summer bouquets.
  4. Peonies: Peonies are beloved for their lush blooms and are available in shades ranging from soft pastels to deep pinks and corals.
  5. Hydrangeas: With their large, full blooms, hydrangeas come in various shades of blue, purple, pink, and white, adding a soft and romantic touch to summer arrangements.
  6. Lavender: Adding fragrance and a touch of purple-blue color, lavender is perfect for rustic and garden-inspired summer bouquets.
  7. Delphiniums: Tall and elegant, delphiniums in shades of blue, lavender, and white add a whimsical and airy feel to arrangements.
  8. Lisianthus: With their delicate, rose-like petals, lisianthus flowers come in a range of colors including white, pink, lavender, and deep purple, offering a soft and romantic addition to any bouquet.

Colors for Summer:

  • Bright and bold colors like fuchsia, orange, electric blue, and vibrant yellow.
  • Soft pastels such as blush pink, lavender, peach, and mint green.
  • Natural and earthy tones like sage green, terracotta, and dusty rose.

Check out these 55 stunning summer wedding bouquets trending for 2024!

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Fall Wedding Bouquets and Centerpieces

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For fall weddings, farmers should plan ahead by starting to grow flowers in late spring to early summer, around May to June. This timing ensures that the flowers are ready and at their peak in the early to mid-fall when weddings occur.

  1. Dahlias: Dahlias continue to be popular in fall weddings, with deeper hues like burgundy, deep red, and chocolate brown.
  2. Ranunculus: With their delicate layers of petals, ranunculus come in shades of burgundy, orange, and mustard yellow, adding richness to fall bouquets.
  3. Chrysanthemums: Available in a wide range of colors, chrysanthemums in shades of rust, bronze, and deep purple are ideal for fall arrangements.
  4. Calla Lilies: Elegant and sleek, calla lilies in shades of deep red, orange, and creamy white provide a modern touch to fall bouquets.
  5. Anemones: With their bold centers and delicate petals, anemones in shades of deep purple, burgundy, and white add drama and contrast to fall florals.
  6. Eucalyptus: As a foliage choice, eucalyptus in shades of silver green and dusty blue complements fall flowers beautifully.
  7. Hydrangeas: Still prominent in fall, hydrangeas offer large blooms in shades of deep blue, burgundy, purple, and creamy white, perfect for adding volume and texture to arrangements.

Colors for Fall:

  • Rich jewel tones such as burgundy, deep red, emerald green, and navy blue.
  • Warm tones like mustard yellow, burnt orange, copper, and deep purple.
  • Neutral shades including taupe, chocolate brown, and ivory.

Recommended reading: 60 Fall Wedding Bouquets: Inspiring Ideas for Your Big Day

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These flower choices and color palettes reflect current trends for 2024 summer and fall weddings, offering a mix of traditional favorites and contemporary preferences to create stunning bouquets and centerpieces.

I recommend reading my article, which lists the 23 Most Profitable Cut Flowers with pricing ranges.

Learn more about Business Income, Expenses, and Deductibles when Growing Cut Flowers for Profit. Also, you may want to take a look at my guide about Writing a Powerful Flower Farming Business Plan (with a Template PDF Included).

Final Thought for Flower Farmers

Stay informed with the latest trending wedding market insights for 2024 to ensure your business remains competitive and successful. Flower farmers need to meet the evolving demands of the market. By understanding and anticipating popular flowers and colors, such as vibrant dahlias, cheerful sunflowers, classic roses, lush peonies, romantic hydrangeas, fragrant lavender, whimsical delphiniums, and delicate lisianthus, farmers can ensure they provide the freshest and most desired blooms.

Additionally, embracing sustainability by growing locally and seasonally will not only appeal to environmentally conscious couples but also support a healthier planet. Keeping a pulse on these trends will enable flower farmers to cultivate success and delight brides and grooms with stunning, trend-forward floral arrangements.

About Julia Morgan

Julia Morgan is an agronomist and a master gardener. In her previous roles, Julia was an advisor promoting large-scale food growing in urbanized areas, introducing the concept of chemical-free produce. She is an expert in putting her hands in the soil, developing organic foods, and improving production processes for decades. Julia is a natural teacher and encourages every person in her way to grow their own food. She split her days between writing and reviewing for The Garden Style Website and offering assessments to cure edible land. Julia enjoys connecting with The Garden Style Community.

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